Executive Coach & Advisor
You are not hiring a coach. You are engaging a trusted partner when leadership decisions, confidence, or stability are under pressure.
Confidential, highly personalized support for senior leaders
navigating complexity, transition, or sustained strain.
No fixed program. No formal framework.
A partnership built on trust, discretion, and depth.
You are a senior leader carrying significant responsibility. You are excellent at what you do, but something has shifted. Perhaps the role has grown faster than your support. Perhaps the decisions have become more isolating. Perhaps you've been running hard for too long and can feel the strain.
At your level, there is often no safe place inside the company to think out loud. You are not certain who you can fully trust with what's really on your mind. The support that exists doesn't quite fit: too visible, too formal, or too close to the situation itself.
You may be navigating a transition you didn't fully choose, leading through ambiguity you can't fully share, or simply noticing that what used to work no longer does. You're not looking for motivation or simple answers. You want clarity, honest reflection, and someone who understands how organizations actually work, including the power and politics underneath.
You are willing to invest time and effort, reflect and engage with uncomfortable realities. Without this commitment your situation won't change.
Leaders reach out at inflection points: when something feels off but is hard to discuss internally.
Most leaders come looking for a sounding board. Someone outside the company they can fully trust. Sessions where they can be themself and lay things out the way they are, without sugarcoating or fear of judgment. What they find is even more: fast pattern recognition, clear articulation of what's going on, and the confidence to move forward.
Our conversations are structured around what matters most to you in the moment, not a program, not a framework, not a methodology. Some sessions are strategic, some are deeply personal, many are both. I adapt between coaching, mentoring, and advisory depending on your needs.
I'm discreet, responsive, and client-focused. When something urgent comes up, we find time. When a conversation needs to run longer, it does. This isn't a transactional arrangement. It's a relationship built on trust and support when it matters most.
Martina Bovet is an Executive Coach & Advisor and former Head of HR, with over 20 years of experience partnering with senior leaders across industries, company sizes, and career stages.
Before founding her boutique coaching practice, Martina built and led HR organizations at scale. She served as Head of HR and Member of the Executive Board at Priora Holding AG, where she built the function from the ground up and supported more than 250 employees across eight sites. She reported to the CEO and closely partnered with executives and regional VPs. Earlier, she held senior HR leadership roles at TRISA AG and the University of Applied Sciences and Arts Northwestern Switzerland.
Having spent two decades inside organizations, Martina brings a deep understanding of how leadership decisions play out in real situations, including power dynamics, politics, and unintended consequences. She works comfortably across cultures, and supports leaders with the quiet weight they carry but rarely show.
Since 2021, she has worked full-time as an Executive Coach & Advisor, supporting senior leaders from Fortune 100 companies, top-tier technology firms, fast-growing startups, and global organizations. She has completed 900+ ICF-verified coaching hours across 50+ companies.
“After more than 20 years with the same company, I had a hard time imagining what a different career path could look like. Change felt daunting, and staying felt easier, even though I knew something was missing. Martina helped me step back and understand what was really going on. She never judged or pushed me in a certain direction. She listened, asked the right questions, challenged my thinking, and helped me see things I had not been able to see on my own. Coaching helped me understand what I wanted and what was holding me back. That clarity gave me the confidence to make a change I had been hesitant to make for a long time. Today, I’m in a role that aligns with my values, challenges me in a good way, and allows me to thrive both professionally and personally. I never expected to make such a meaningful shift at this stage of my career, and I’m incredibly grateful I did.”
“After 15 years in executive roles and plenty of leadership training, I approached coaching with some skepticism. What surprised me was how quickly Martina understood what was happening between the lines and recognized patterns I had not seen myself. She challenges my thinking, asks questions that make me pause, and helps me see situations from a different perspective. Most importantly, we have built a level of trust that allows me to bring anything into our conversations. I leave each session with greater clarity and a clear path forward. The work has been so valuable that I’ve chosen to continue working with Martina for another year.”
“My career has taken me from medicine and academia in Germany to the pharmaceutical industry and, eventually, the United States. When a major restructuring prompted an unexpected career transition, Martina helped me step back, clarify my goals, and develop a strategy for what came next. Her unique combination of coaching experience, HR expertise, and understanding of both the European and US markets was incredibly valuable. She challenged me thoughtfully while keeping the process focused on what mattered most to me. Once I accepted a new role, our work shifted to my first 100 days and how to establish myself successfully within the organization. Less than two years later, I was promoted to Senior Director, Global Oncology. The insights from our work together and the foundation built during those first months played an important role in that journey.”
If what you've read resonates, I'd welcome the opportunity to speak with you. Initial conversations are fully confidential and without any obligation.
or connect with me on LinkedIn